There is nothing exciting about going through an airport security line, especially if you happen to be Pakistani like me. Except... maybe Heathrow. Over the last few years every time I line up for the security check at Heathrow I have been captivated by the Tiger Woods theme print ads by Accenture, the consulting company.
The ads compare Wood's ability on the golf course to the traits of leading businesses, from foresight and preparation to flexibility on changing circumstances. The company claims that the campaign is based on a three year research program which analyzed thousands of companies worldwide to find the traits of high-performing companies. The arresting feature of the ads however, are the powerful visuals and the matching phrases attached to them.
Here are some examples I could find:
The ads compare Wood's ability on the golf course to the traits of leading businesses, from foresight and preparation to flexibility on changing circumstances. The company claims that the campaign is based on a three year research program which analyzed thousands of companies worldwide to find the traits of high-performing companies. The arresting feature of the ads however, are the powerful visuals and the matching phrases attached to them.
Here are some examples I could find:
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