
But pressure is not always positive, even for professional athletes. Anyone who saw the Japanese Grand Prix last weekend got a glimpse of how pressure can melt prospective world champions into bumbling bafoons. Contending for their first title, Felippe Massa and Lewis Hamilton drove like teenagers on adrenalin, overshooting corners, hitting each other and other drivers, before finishing 7th and 12th respectively. So if you are cheering for Hamilton, would you construct an environment of pressure around him that would make it more difficult for him to win the championship? For that is exactly what the British press is doing.
The Sunday Times has 24 pages devoted to sports. A recent issue had 20 of those pages devoted to football. There is also a 12 page football supplement on Mondays. The Times has five dedicated sportswriters for football alone. There is also The Telegraph, The Guardian, The Observer, The Independent, Daily Express, Daily Mail, Metro, Evening Standard, Daily Mirror, The Sun, and News of the World that have their own extensive sports sections. How to feed this beast? Where to come up with stories through the news cycles to fill all these pages, to sustain all these journalists?

So when Liverpool plays Chelsea, out come stories about Steven Gerrard switching clubs and going to London. There is then a round of denials, followed by some Chelsea player saying they would love to have Gerrard. The Liverpool chairman is quoted as saying Gerrard is "not for sale at any price". Inter-Milan jumps in with their interest. Reports emerge of a threat to harm his family if he moves from Liverpool. Why he doesn't replicate club form for country starts becoming a topic again. Can he play with Lampard? Should he be center of mid-field, left of mid-field, or in a forward role behind the striker? You are starting to get the picture.
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In Italy there is a newspaper dedicated to sports called "gazetta dello sport", but the broad sheets like La Repubblica or Corriere della Sera devote no more than 4 to 6 pages to sports. Le Monde in France usually gives 2 pages to sports. Will British athletes start performing better if there is less attention from the press? Interesting question, but I don't think we'll ever find out.
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